The Guardian newspaper, owned by Rupert Murdoch’s News Corp, has emerged as the best-read newspaper in the capital, according to a poll published by the Guardian and the Sunday Times.
The survey of 2,000 people found that readership at the Guardian increased by 10 per cent between June and August, to 4.8 million.
Its average reader age was 38, up from 35.3 in April, and the Guardian’s average weekday audience was 2.3 million, up 20 per cent.
In contrast, the Daily Telegraph has fallen from second place to seventh place, with the daily audience at its most recent meeting of the Times’ editors falling by 5 per cent, to 1.8m.
The Telegraph, which is owned by the Daily Mail, has seen a fall in readership in the past year, but its average weekday average audience has increased by 30 per cent to 1 million.
In addition, the paper has seen its average daily readership fall by 40 per cent since June, while its average Sunday audience has risen by 15 per cent over the same period.
The Guardian has not responded to a request for comment.
The Daily Telegraph said it did not know if its audience had dropped off, but said the figures were consistent with its growth over the past six months.
“It is impossible to predict with any precision the impact of changes in the newspaper market,” it said.
“We are still a growing newspaper and continue to see an increase in readers, although this is in line with our growth in recent months.
The Daily Telegraph also has a strong editorial team that is making some of the best reporting and opinion in the country.”
The Guardian’s readership increased by about 15 per to 20 per in the same six-month period.
Its average weekday readership fell by more than half, from 1.3m to 1,900.
Its weekday average weekday reading increased by 12 per cent in the six months to September.
Its audience has grown over the last 12 months from 7.5 million to 14.2 million.
The Times’ audience, meanwhile, has declined by more like 3 per cent from its peak in May to its lowest in six months, to 9.2m.
It is still growing, with its audience growing by 20 per to 30 per in its first six months of operation.
Its readership has grown by 10 to 15 per in those six months and has also grown more than double over the previous year.
The paper’s audience has declined over the year from 8.2million to 5.5million.
However, its average weekly audience has decreased from 2.2 to 1m, with a slight fall in the first half of the year.
Its Daily Mail audience has also declined from 5.7m to 2.5m.
Despite its audience decline, the Times still has a robust online presence, with an average daily audience of over 10 million.
Its online audience increased from 717,000 to 959,000, but it has seen an increase of over 20 per day over the period, to almost 4 million a day.
The newspaper has also seen its audience increase from 6,600 to 7,600 a day over that period.
However the audience for its mobile phone app is down.
The digital edition of the paper, which has a range of apps including the Guardian app, has not seen any increases in readers.
In its previous six months readership was up by more people than the newspaper itself, with 4.9 million people reading the paper and the app’s online readership rising from 1,933,000 a day to 3,828,000.
In all, the online audience rose by 20 to 30 percent over the six-year period.
In the past 12 months readers have read about 20 times more content online than they did in May, according the survey.